With Google’s entry into the broadband internet service, it was only a matter of time before other ISPs raced to match its 1 GBPS fiber optic service. Though Google Fiber is only currently available in Kansas City, that will be changing soon since the search giant has announced expansion plans in Provo, UT, and Austin, TX.
Austin is already served by Comcast, Time Warner Cable, and AT&T U-verse. Fortunately for consumers, the incumbent ISPs are not going to take Google’s entry lying down. Already, Comcast is doubling the speed for a number of its Internet plans without raising any prices. Time warner cable has done the same, and is planning on building out more of its fiber network. And now, AT&T is looking to build a pure fiber optic network in Austin so it can match the speed of Google Fiber.
Given that Google was able to secure many benefits from city and state officials in return for building its fiber network, other ISPs are looking for the same treatment: “Most encouraging is the recognition by government officials that policies which eliminate unnecessary regulation, lower costs and speed infrastructure deployment, can be a meaningful catalyst to additional investment in advanced networks which drives employment and economic growth,” opined AT&T chairman and CEO Randall Stephenson.
However, there are no formal announcements as of yet from Austin city officials regarding AT&T’s plans for expansion. That said, having more choices for high speed internet providers is a good thing for consumers. With this much competition, it will only be a matter of time before lighting fast internet service is affordable and available to everyone in the country.