CenturyLink announced that it will be building a fiber network in Omaha, NE, which can support download speeds of up to 1 Gbps. According to the company, the service will be ready to go by October of this year—which means around 48,000 homes and businesses in the area won’t have to wait for Google to come to town to experience lightning fast internet service.
However, this presents a stiff challenge to Cox Communications, which is the major cable and internet provider in the area. For residents, Cox Communications offers top speeds of 25 Mbps, while businesses can get download speeds of up to 10 Gbps.
So far, there is no announcement from CenturyLink regarding the price point. Consumers will always choose faster internet service if it’s affordable. For CenturyLink’s part, the company will wait and see how its fiber network initiative will do in Omaha before it makes any expansion plans. Pricing and quality is critical to the new service’s success, as well as the consumer’s enthusiasm for the new service. Can CenturyLink offer the same terms to consumers that Google Fiber is able to do? What will Cox Communication’s next move be? It should be fun and cost effective for consumers as internet service providers continue to duke it out for their subscription dollars.