Comcast announced their decision to hire celebrity chef Robert Irvine, who will be promoting their Internet, TV, and voice services to restaurants, bars, and hotels. The nation’s largest cable provider recently launched its Business Hospitality product suite, which was created expressly for the food and hospitality industry. Considered a subcategory of business services, the hospitality-geared packages offer up to 60 HDTV channels, broadband internet with download speeds of up to 100 Mbps, and Ethernet service with speeds of up to 10 gigabits per second.
Robert Irvine is a well-respected name in the food and hospitality industry, and is a renowned TV star on Food Network’s popular show Restaurant Impossible. On the program, he is tasked with renovating and turning around failing restaurants with just a $10,000 budget and 2 days to work. He has made other notable TV appearances, which include: competing on Iron Chef America several times; hosting Worst Cooks in America with celebrity chef Anne Burrell; participating in the 3rd season of The Next Iron Chef (he was the 2nd contestant to be eliminated); and by having his wedding to TNA wrestler Gail Kim televised as a Wedding Impossible special.
Nowadays, guests at hotels expect Internet and TV service, and most diners expect to watch the latest ball games at the local bars and restaurants. That means getting a reliable Internet, TV, and Ethernet provider is considered an essential part of doing business in the hospitality industry.
For Comcast, hiring a trusted food and hospitality specialist like Robert Irvine is an effective strategy to promote and publicize their new business hospitality services.