Comcast CEO Neil Smit revealed that the cable MSO is in the process of developing a state-of-the-art interface called the “X2”.
“We’re working on the X2 already,” Smit said, explaining that the X2 guide offers morecustomized and personalized recommendations by using advanced recommendation engine technology. “It builds in recommendations in a much more intuitive way,” Smit added, noting that the X2 version of the interactive program guide will feature a “much cleaner and slicker UI [user interface].”
According to Smit, customer churn rate has decreased in the regions where the cable giant launched its X1 platform. Some of the areas that currently have access to the X1 platform are Boston, Atlanta, San Francisco, and Philadelphia.
But improved technology isn’t the only thing Comcast is offering to increase their subscriber rolls. The nation’s largest cable provider is offer a “Watchathon”, which offers current subscribers free week-long access to premium content on their TV Everywhere platform. This promo will run at the end of March.
“Our premium content partners and other networks will give assets to us for free for a week, and we’re going to provide it across all of the platforms,” Smit said. This is in addition to the TV Everywhere content that Comcast subscribers already access through apps like WatchESPN, HBO Go, and Showtime.
To access Watchathon, Comcast subscribers can go through the Xfinity On Demand library, the Xfinity TV Player app, and XfinityTV.com. This promotional preview event is unprecedented, given that this is the first time a pay TV company will offer free access to a variety of premium TV Everywhere applications. The network list for the Watchathon promotion has not yet been finalized.