Since acquiring all of NBCUniversal, Comcast has been making bold moves to enhance their Triple Play services. To bolster its TV Everywhere service, Comcast has agreed to use Adobe’s Primetime platform to deliver online video to subscribers.
So far, Adobe Primetime is being utilized by Comcast to deliver on demand content. The industry is moving towards true TV Everywhere, which means the ability to stream live video outside the home. How soon this will happen remains to be seen, though there’s no reason that Adobe’s advanced video delivery technology can’t be used for that purpose.
NBC Sports, a media subdivision of Comcast, has also chosen Adobe Primetime to deliver live sports events and programs, which includes games from Major League Soccer, the National Hockey League, and the Golf Channel.
Because Adobe’s technology allows for sophisticated tracking and encrypting, it reduces the threat of piracy and revenue loss—which are the two main factors slowing the march towards true TV Everywhere. The broadcast industry wants to avoid a repeat of what happened to the music industry, and advanced technology that eliminates content theft is the way to do it.
Consumers should be excited about this latest development, since this ensures the quality and stability of their Xfinity video streaming service. Adobe is known for its advanced software and media tools, most notably its flash video technology and digital photo editing software.