Cox Communications has just filed trademark applications for the names FLARE and MY FLARE, which the cable provider plans to use for a new interactive video service or a mobile application that is being developed with Cisco.
The filed trademark application states that Cox wants the right to use FLARE and MY FLARE for ‘”provision of telecommunication access to video, music, games and audio content provided via video-on-demand, interactive television, pay-per-view and pay television subscription services.” In addition, Cox indicated that they may want to use the brands for cloud storage services and “streaming of video and audio content via the Internet and other electronic communications networks.”
Still, it’s not entirely clear what Cox’s exact plans are for the trademarked brand names. According to Cox spokesam Todd Smith, “Filing trademark applications is just one aspect of our regular efforts to develop new and enhance existing products and services. In this hypercompetitive environment for telecommunications and entertainment services, we are committed to delighting our customers and connecting them to things they care about.”
Just last month, Cox Communications partnered with Cisco to develop an app for the iPad, which will allow Cox subscribers to watch 90 live networks and Entertainment on Demand programming right on their iPad. The app will also enable consumers to use their iPad as another remote control. However, Cox has yet to reveal the launch date for the new app.