After a round of excellent customer reviews in Kansas City, Google Fiber will now be expanding their network to include Austin, TX. The search giant and the city of Austin plan to make a formal announcement on Tuesday, April 9 2013.
Austin is currently being served by Verizon FiOS, Time Warner Cable, and Comcast. With Google Fiber coming to town, Verizon FiOS will no longer be the only pure fiber network provider. In addition, a big factor behind the success of Google Fiber in Kansas City is the competitive price—which should worry Comcast and Time Warner Cable.
In Kansas City, residents can sign up for 1000 Mbps for $70 a month—which is unprecedented in terms of price and speed. In response, Time Warner Cable has beefed up their fiber networks in Kansas City’s business districts to keep up with Google and to maintain their customer base.
Though Google Fiber is aimed mainly at residents, the company plans on using its pure fiber network to support business customers with high bandwidth needs. According to Google chair Eric Schmidt, Kansas City is just the beginning, a model that could be used as a roadmap to enter other markets. He also added that Kansas City has already attracted some companies to relocate their headquarters, because the high capacity fiber network is ideal for their heavy bandwidth needs.
How Comcast, Verizon, and Time Warner Cable responds to Google is still up in the air. Residents and city officials alike are excited about Google coming to town, so perhaps it’s time for the incumbent providers to invest in system upgrades or come up with better offers.