With this latest broadcast deal, Comcast Xfinity subscribers can now stream content from the Outdoor Channel and access its programs on Xfinity’s On Demand library.
For cable customers who love programming that focuses on outdoor activities and entertainment, the addition of the Outdoor channel is a welcome development that adds value to their pay TV subscription.
Comcast Xfinity customers can start viewing the Outdoor channel by logging online at xfinity.com/tv, navigating through their TV menu, or by streaming content through the Xfinity TV Player app. Starting immediately, customers can watch popular shows like “Bottom Feeders”, “The Crush With Lee And Tiffany”, “King of the Spring”, “Bone Collector”, “Jack Link’s Major League Fishing” and more.
“Our agreement with Outdoor Channel is the latest effort in our commitment to bring great entertainment options to XFINITY TV customers while at home and on-the-go,” revealed Matt Strauss, Comcast’s Senior Vice President of Digital and Emerging Platforms. “We’re pleased to bring outdoor lifestyle enthusiasts this popular programming to their fingertips on multiple devices.”
“We are proud to broaden our affiliation through this premier partnership with XFINITY TV from Comcast, as this marks the first-ever TV Everywhere agreement in the outdoor genre,” added Tom Hornish, President and CEO of the Outdoor Channel. “The deal offers greater flexibility for Outdoor Channel fans when watching our best-in-class shows, whether it be on TV, PCs or mobile devices.”
“On-demand viewing has become increasingly popular, and with our latest entrance into the TV Everywhere space, we’re providing a gateway to our video content directly onto XFINITY TV customers’ screen of choice,” explained Randy Brown, Outdoor Channel’s Executive Vice President of Affiliate Sales and Marketing. “By working with Comcast, we’re fully embracing the future of entertainment and the innumerable ways our content will be consumed.”
In a saturated pay TV market, any additional perks or channels can be the difference between customer loyalty and customer churn. From the looks of it, Comcast is staying ahead of the game by acting fast and making new broadcast deals for the benefit of the company and its customers.