In response to the rash of gun violence that has caused so much tragedy and lost so many lives, Time Warner Cable has enacted a new policy that prohibits ads for semi-automatic weapons and ads that show guns being “pointed at people”.
The new rules were adopted after the Sandy Hook mass shooting in December, to minimize the glorification of guns and their use. Time Warner Cable released a statement, explaining: “We no longer accept ads showing semi-automatic weapons and guns pointed at people. We stand by this policy. If it’s essential to a business owner to show this kind of imagery in their commercials, there are other advertising options in the marketplace.”
The effects of the new policy can already be felt in North Carolina, triggering criticism from Dorothy Royal, the owner of Surf City Guns and Ammo. She used to buy local advertising from Time Warner Cable to promote her business, and she’s concerned that the new ad regulations are a violation of her civil liberties. According to Royal, “It’s an issue of my First Amendment rights as well as our Second Amendment, and I think stepping all over our rights is dangerous, and that’s not the America we’re supposed to be living in.”
Lofty talk about constitutional rights aside, the threat of gun violence is real, and it’s all too easy for the mentally unstable to obtain powerful guns that kill as much people as possible. In the end, nobody really needs assault rifles unless he or she is in the military, is a drug dealer, or is planning a mass shooting. President Obama just proposed come new gun control rules earlier this week, which also included a ban on semi-automatic assault weapons. We’ll have to see if these measures will effectively curb gun violence, or if the NRA will succeed in preventing these new policies from being enacted.