With competition for broadband service customers heating up, Time Warner Cable has decided to add more Wi-Fi hotspots, especially in New York City.
In 2012 alone, the cable giant added 10,000 Wi-Fi hotspots nationwide. According to the cable MSO’s president and COO Robert Marcus, the company should more than double its number of hotspots by the end of this year. The hotspots are a built-in perk for Time Warner Cable’s broadband customers, allowing them to access the internet for no additional fee with their mobile devices or laptops outside the home.
Currently, Time Warner Cable has most of its network hotspots in Los Angeles. The focus on expanding in New York is a response to Verizon FiOS, which offers a highly rated pure fiber optic service in the same area. For current subscribers and other customers who bemoan the lack of convenience of their internet service, the added hotspots should serve as an incentive to stay with Time Warner Cable or to switch over.
Broadband and VoIP service are the main bright spots for Time Warner Cable, adding more customers in those areas while losing subscribers in their video division. The added hotspots may also help enhance the company’s TV Everywhere offering, should Time Warner Cable allow their video subscribers to stream live TV outside the home sometime in the future.
There is no word as to how other broadband service providers will respond to Time Warner Cable’s latest initiative. In the ongoing war for customer dollars, this escalation can only benefit subscribers, which is always a good thing.