Verizon Wireless and Cox Communications have agreed to a joint marketing and product initiative that will offer San Diego consumers a new option for TV, home phone, Internet, and wireless services.
Households that are in Cox’s service territories can now sign up for Cox’s digital TV, broadband internet, and digital home phone services and/or buy Verizon Wireless smartphones and tablets from either company. The idea is to cross promote and sell each other’s products without the prospect of cannibalizing each other’s customer base (Verizon’s subsidiary, Verizon FiOS, offers the same services Cox does in other regions).
Any benefits or promotions from Cox and Verizon’s partnership will be available to both new and current customers of either company. Consumers who opt to sign up for one of the combination Cox/Verizon Wireless packages may be eligible for a $100 to $400 Visa prepaid debit card.
“It is an exciting time as we continue to bring together the strong brand recognition that we have in our markets for video, voice and Internet services along with the national brand identity that Verizon Wireless has for its 4G LTE wireless services,” stated Dave Bialis, Senior VP of Cox Communications California. “Expanding this arrangement to California marks the next step in the process to bolster the value of our bundle of services and address the evolving needs of our customers.”
“Cox has a solid reputation for entertainment and communications services and the Verizon Wireless 4G LTE network is the ideal complement to complete the package,” added Luis Cruz, the Southern California Regional President of Verizon Wireless. “Customers in San Diego are going to benefit from an entertainment and communications offering ideally suited for inside the home and on the go.”
Verizon and Cox first launched their joint promotions and packages in Oklahoma City and Tulsa in May of this year. Just earlier this month, they rolled out their combination packages in Northern California, Kansas, Nebraska and Northwest Arkansas. If the consumer response to this joint initiative is positive, it won’t be long before cross product and company partnerships become the norm rather than the exception.